Ivan Ristic

Director and Co-founder

ivanIvan Ristic is Director and co-founder of Diffusion, with responsibility for strategy and effective implementation of integrated communication campaigns. With over six years as a PR specialist for clients in the consumer, media and technology sectors, Ivan has worked with some of the leading players in the field.

These include helping to re-launch CNN.com, positioning the Financial Times as a serious digital player and presenting Tiscali TV as a strong alternative to incumbent satellite and cable TV providers.

Within the technology sphere, Ivan has built deep industry knowledge and superb media and blogger contacts through his campaigns for Experian, Tamar, Cheetahmail and Clarity Blue. His campaign for online brand protection specialist NetNames secured him the prestigious PR Week Best Technology PR Campaign Award in 2007.

Ivan entered PR from a background in online journalism and marketing.

Recent Media Coverage

Jul 22 2010

PR Week: Mothercare calls in Diffusion

The Mothercare Group, which owns the Mothercare and Early Learning Centre brands, has charged Diffusion with developing a social media strategy to target parents on and offline. As part of ...

What I'm Reading

Flat Earth News by Nick Davies

Flat Earth News by Nick DaviesAn award-winning reporter exposes falsehood, distortion and propaganda in the global media.