Ivan Ristic

Ivan Ristic is Director and co-founder of Diffusion, with responsibility for strategy and effective implementation of integrated communication campaigns. With over seven years as a PR specialist for clients in the consumer, media and technology sectors, Ivan has worked with some of the leading players in the field.

These include helping to re-launch CNN.com, positioning the Financial Times as a serious digital player, presenting Tiscali TV as a strong alternative to incumbent satellite and cable TV providers, building online readership through social media for Metro.co.uk and driving social media engagement for CNBC.

In the consumer and corporate sphere Ivan has led integrated communications campaigns for L’Oréal, Mothercare, La Senza, ELC, Air New Zealand and the Department for Business Innovation and Skills. Ivan’s campaign for baby and parenting website gurgle.com was shortlisted as a finalist for the 2011 SABRE Awards.

Ivan advised the Conservative Party on its online campaigning strategy for the 2010 General Election campaign, helping the party to co-ordinate its traditional media and digital campaigns.

Within the technology sphere, Ivan has built deep industry knowledge and superb media and blogger contacts through his campaigns for Experian, Tamar, Cheetahmail, Upstream and Antenna. His campaign for online brand protection specialist NetNames secured him the prestigious PR Week Best Technology PR Campaign Award in 2007.

Ivan entered PR from a background in journalism and online marketing.