Ivan Ristic

Ivan Ristic is head of Diffusion’s Media and Marketing Services practices, with responsibility for strategy and effective implementation of integrated communication campaigns. With over five years as a PR specialist for the media and marketing industry, Ivan has worked with some of the leading players in the field.

These include helping to re-launch CNN.com, positioning the Financial Times as a serious digital player and presenting Tiscali TV as a strong alternative to incumbent satellite and cable TV providers.

Within the sphere of marketing services, Ivan has built deep industry knowledge and superb media and blogger contacts through his campaigns for Experian, Tamar, Cheetahmail and Clarity Blue. His campaign for online brand protection specialist NetNames secured him the prestigious PR Week Best Technology PR Campaign Award in 2007.

Before co-founding Diffusion, Ivan worked at Hotwire, entering PR from a background in online journalism and marketing.