Foursquare is arguably the startup most closely identified with mobile location, so it’s no surprise it’s being courted by brands for location marketing. What’s claimed to be the first of these partnerships is a restaurant guide from the Metro newspaper, devised and implemented by Diffusion PR. Read More

Diffusion’s 2011 PR Graduate Scheme is now open and we’re looking for the brightest and the best to join our award winning team in September 2011.  For more information about our scheme, what we’re looking for in new recruits and to download an application form, please visit our Graduate Careers page here. Remember, the closing date is 31 January 2011.

La Senza, the lingerie brand and retailer, has appointed Diffusion to develop and implement its social media strategy in the UK and Ireland. Diffusion has been briefed to increase awareness and understanding of the La Senza brand and drive quality traffic to boost online sales and drive footfall in La Senza’s 190 stores in the UK and Ireland. Online reputation management will be core to Diffusion’s work, with the agency providing actionable insights on product development, store experience, customer service and wider brand issues being discussed on social media platforms. Read More

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As reported by PR Week, La Senza, the global lingerie brand and retailer has appointed Diffusion to develop and implement its social media strategy in the UK and Ireland. This latest win builds on the agency’s expertise working with leading retailers including Primark, Mothercare and Early Learning Centre.

Diffusion has been tasked with increasing awareness and understanding of the La Senza brand, generating quality traffic to boost online sales and driving footfall in La Senza’s 190 stores across the UK and Ireland.  A central objective will be to use social media to emphasise La Senza’s affordable luxury values, the range and quality of product available in store and online and in-store expertise and service. This will be achieved through Diffusion building and managing a brand presence for La Senza on key online platforms to create conversation platforms, as well as running an ongoing influencer relations campaign with key fashion and lifestyle blogs and forums.

Situl Thakrar, Head of Online for La Senza commented, “Social Media has proved itself to be invaluable for fashion retailers in driving awareness and engagement with customers and, when done well, converting that engagement in to sales.  We are seeing our customers using social media not just as a way to communicate, but also as a way to engage with ‘subject matter experts’ when make a considered purchase”.

Thakrar continued, “There are an increasing number of agencies who claim they ‘get’ social media who are jumping on the bandwagon, but most lack the direct experience and results that Diffusion were able to demonstrate, particularly in advising retail brands.  What really set them apart was their understanding that social media does not sit in a silo and is vital in shaping and managing brand reputation across an organisation.  Diffusion’s focus on actionable insights and the bottom line will make them an integral partner in continuing to drive La Senza’s popularity and growth in the UK and Ireland.”

Integrated agency appointed across community building and reputation management role

La Senza (www.lasenza.co.uk) , the global lingerie brand and retailer, has appointed Diffusion to develop and implement its social media strategy in the UK and Ireland. Diffusion has been briefed to increase awareness and understanding of the La Senza brand and drive quality traffic to boost online sales and drive footfall in La Senza’s 190 stores in the UK and Ireland.  Online reputation management will be core to Diffusion’s work, with the agency providing actionable insights on product development, store experience, customer service and wider brand issues being discussed on social media platforms.

A central objective will be to use social media to emphasise La Senza’s affordable luxury values, the range and quality of product available in store and online and in-store expertise and service. This will be achieved through Diffusion building and managing a brand presence for La Senza on key online platforms including Facebook and Twitter to create conversation platforms, as well as running an ongoing influencer relations campaign with key fashion and lifestyle blogs and forums.

Situl Thakrar, Head of Online for La Senza commented, “Social Media has proved itself to be invaluable for fashion retailers in driving awareness and engagement with customers and, when done well, converting that engagement in to sales.  We are seeing our customers using social media not just as a way to communicate, but also as a way to engage with ‘subject matter experts’ when make a considered purchase.  We are also looking to utilise social media as a way of providing insight to the rest of the business which many multi-channel retailers fail on. Our continued investment in digital reflects our desire to position La Senza as a leader in online innovation in the lingerie segment and the ability for social media marketing to amplify both our brand and our commercial opportunity.”

Thakrar continued, “There are an increasing number of agencies who claim they ‘get’ social media who are jumping on the bandwagon, but most lack the direct experience and results that Diffusion was able to demonstrate, particularly in advising retail brands.  What really set them apart was their understanding that social media does not sit in a silo and is vital in shaping and managing brand reputation across an organisation.  Diffusion’s focus on actionable insights and the bottom line will make them an integral partner in continuing to drive La Senza’s popularity and growth in the UK and Ireland.”

Ivan Ristic, director and co-founder, Diffusion commented: “For retail brands looking for longevity and growth, a social media strategy is no longer nice to have but business critical. La Senza is an iconic brand which has recognised it has huge potential to build direct and powerful relationships with its many fans through the imaginative use of social media.  We are looking forward to applying our expertise in the retail sector to help La Senza create a social media strategy which integrates not only with the rest of the marketing department but right across the organisation.”

Global lingerie brand La Senza has appointed Diffusion to develop and implement a new social media strategy in the UK and Ireland. The agency has been briefed to increase awareness and understanding of the La Senza brand and its 190 stores in the UK and Ireland. At the same time, Diffusion will look to drive traffic to boost online sales. Read More

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As you may have read in Marketing Week, Diffusion has been working with mobile location-based social networking service Foursquare to create an official presence for our client Metro. This is a UK first with Metro becoming the first UK national newspaper to feature editorial content on the social networking site. You can follow Metro on foursquare here.

Users of Foursquare who follow Metro will now be able to view London restaurant and entertainment reviews from the UK’s third largest national newspaper when they ‘check- in’ to relevant places, providing them with up to date trusted reviews, exactly when they need them.

Jamie Walters, Digital Director, Metro had this to say, “Foursquare is a cutting edge social tool that helps users find new ways to explore cities, making it the perfect fit for Metro’s Urbanite and City Clicker audiences.  We are really excited to be the first UK newspaper to take advantage of this platform and I am sure users will find our reviews helpful when they are on the move and exploring the UK’s cities.”

Metro’s readers, particularly those living in London, have become enthusiastic early adopters of Foursquare in the UK and they are crying out for tips they can trust.  By creating a dedicated Metro layer on Foursquare we now have the ability to deliver targeted, timely and trusted editorial reviews to Metro readers and to create new opportunities for brands keen to work with an established media partner to deliver location based marketing.

Metro has become the first UK newspaper to feature editorial content on the social networking site, Foursquare. The publisher worked with Diffusion PR on the initiative as part of its strategy to have a multiplatform presence. Metro now offers Foursquare functionality so that users can view restaurant and film reviews when they ’check- in’ to relevant places. Read More

Viewers want more access to interactive TV in the future including the ability to influence plots in programmes, Diffusion’s Social TV Trends Report 2010 reveals. Viewers are increasingly likely to surf the internet or text as they watch TV. Using Facebook in front of the TV was popular with 87% of people saying they had posted comments while viewing. Almost half – 47% – said they would like to access the networking site through their television. Read More

Viewers want more interactive television with two-thirds saying they wanted to be able to influence the plot of their favourite shows, Diffusion’s Social TV Trends Report said today. It also showed viewers are increasingly multi-tasking – using the internet or their phones while watching television. Read More