An increasing proportion of marketing budgets is being set aside for digital and social media work. In the first of a series of special features, PRWeek asks what the PR industry needs to do to ‘own’ these budgets. Diffusion co-founder and director Ivan Ristic comments. Read More

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With a new year ahead of you it’s perfectly natural to be contemplating whether you are in the right job.  Are you working for clients you love, in a culture that is constantly innovating and pushing the boundaries of PR? Is your career where you want to it to be and can you see a clear path to promotion ahead of you? Is your employer investing in you to make sure you have the integrated communication skills which are essential for effective PR today?

If the answer to any of these questions is ‘no’, perhaps now’s the time to see what fresh opportunities are out there? 2010 was another year of great growth for Diffusion, winning new clients including, Metro, Mothercare, the Conservatives and Department for Business, Innovation & Skills.

We are now recruiting at a number of levels across our practices, so if you are looking for a new opportunity or think you have skills which would be a perfect match for our innovative integrated approach at Diffusion, please see our Careers page for more details.

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Diffusion has launched a new film and entertainment practice that will provide entertainment brands with integrated traditional press and social media campaigns. At launch, the division has secured Gateway Films as its first retained client and has also won the brief to promote director Reg Traviss’ latest film project, Screwed. Diffusion has recruited Laura Pettitt, a senior film publicist from Freud Communications as its new head of film and entertainment. Read More

Diffusion has launched a new film and entertainment division which it hopes will “shake up” the sector. The division will provide entertainment brands with integrated traditional press and social media campaigns under one roof. It launches with Gateway Films as its first retained client and has also won the brief to promote director Reg Traviss’ latest film project, Screwed. Read More

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Diffusion has today launched of a new Film & Entertainment practice to shake up the UK PR market.  The division will be challenging both established PR players and digital agencies specialising in film, by providing entertainment brands with integrated traditional press and social media campaigns under one roof.  At launch, the division has secured Gateway Films as its first retained client and has also won the brief to promote director Reg Traviss’ latest film project, Screwed.

Diffusion has recruited Laura Pettitt, a highly respected senior film publicist from Freud Communications as its new Head of Film and Entertainment.  Laura has worked as the lead publicist on a series of high-profile projects including Bronson, Bruno, Kick-Ass, Adulthood and Made in Dagenham and has also managed ongoing PR campaigns for cinema chain Vue Entertainment and Sky Movies.

Pettitt commented, “Clients are becoming increasingly frustrated by mainstream media and digital campaigns being conducted by the same old agencies in isolation. All too often opportunities to create powerful campaigns integrated across media channels are being missed due to a lack of expertise, coordination or misplaced rivalry between agencies.  Our vision for Diffusion Film & Entertainment is to inject some much needed fresh thinking and competition into the agency space. We have built a team which brings together exceptional relationships with film journalists with Diffusion’s proven expertise in digital and social media campaigns.”

Diffusion Film & Entertainment has been retained by Terry Stone’s Gateway Films, the producers of Shank and Doghouse, to run the offline and digital campaigns for its slate of films in 2011. The first of these will be Weighed In, which starts shooting later this month and stars Bob Hoskins.

The agency has also been selected to work on Screwed, a feature being directed by critically acclaimed director and Reg Traviss (Joy Division, Psychosis).  The film is a semi-biographical story based on the experiences of former prison guard Ronnie Thompson, who spent seven years working in some of the UK’s most dangerous prisons. Based on Thompson’s book of the same name, the project stars James D’Arcy (Master & Commander) and Noel Clarke (Kidulthood).

Diffusion has launched a film and entertainment practice, having won Gateway Films as its first retained client. It has recruited Laura Pettitt, from Freud Communications, as head of film and entertainment. Read More

Diffusion has today launched a new Film and Entertainment practice to shake up the UK PR market. The division will be challenging both established PR players and digital agencies specialising in film, by providing entertainment brands with integrated traditional press and social media campaigns under one roof.  At launch, the division has secured Gateway Films as its first retained client and has also won the brief to promote director Reg Traviss’ latest film project, Screwed.

Diffusion has recruited Laura Pettitt, a highly respected senior film publicist from Freud Communications as its new Head of Film and Entertainment.  Laura has worked as the lead publicist on a series of high-profile projects including Bronson, Bruno, Kick-Ass, Adulthood, Made in Dagenham and has also managed ongoing PR campaigns for cinema chain Vue Entertainment and Sky Movies.

Pettitt commented, “Clients are becoming increasingly frustrated by mainstream media and digital campaigns being conducted by the same old agencies in isolation. All too often opportunities to create powerful campaigns integrated across media channels are being missed due to a lack of expertise, coordination or misplaced rivalry between agencies.  Our vision for Diffusion Film & Entertainment is to inject some much needed fresh thinking and competition into the agency space. We have built a team which brings together exceptional relationships with film journalists with Diffusion’s proven expertise in digital and social media campaigns.”

Diffusion Film & Entertainment has been retained by Terry Stone’s Gateway Films, the producers of Shank and Doghouse, to run the offline and digital campaigns for its slate of films in 2011. The first of these will be Weighed In, which starts shooting later this month and stars Bob Hoskins.

The agency has also been selected to work on Screwed, a feature being directed by critically acclaimed director and Reg Traviss (Joy Division, Psychosis).  The film is a semi-biographical story based on the experiences of former prison guard Ronnie Thompson, who spent seven years working in some of the UK’s most dangerous prisons. Based on Thompson’s book of the same name, the project stars James D’Arcy (Master & Commander) and Noel Clarke (Kidulthood).

Upstream, the international mobile marketing and technology company, has appointed Diffusion Mobile to lead its integrated media strategy in the UK. Read More

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As you may have read in PR Week, Diffusion Mobile has been appointed by Upstream, the international mobile marketing and technology company to leads its integrated media strategy in the UK.  Upstream develops advanced mobile marketing solutions for major brands and operators across 40 countries.

Diffusion Mobile has been briefed to develop and implement an ongoing issues-based campaign to raise Upstream’s profile among chief marketing officers, global operators and analyst communities using online, trade and national media.

A central objective for us will be to raise and manage Upstream’s profile ahead of Mobile World Congress, taking place in Barcelona in February 2010. The campaign will focus on themes relating to consumer response rates and ROI from mobile marketing.

Alexandra Chong, Head of Marketing and PR for Upstream, described the rationale behind the appointment: “Mobile marketing is a young but crowded market, and to achieve penetration it’s vital to engage multiple audiences with very clearly defined messages. Diffusion Mobile was selected on the basis of their experience of executing successful campaigns in the mobile and marketing industries, borne out by the agency’s payment-by-results approach.”