Should I be targeting this blogger? Do they have any influence? Can I send them a press release? Should we respond to that negative comment? Who should the response come from? What the hell is social bookmarking?

The world of Social Media is dynamic, diverse, rapidly evolving and yes, can be more than just a little bit intimidating. That’s why we’ve developed a Social Media training course designed and delivered by communication professionals (not techies!), which cuts through the buzzwords and hype, direct to the practical realities of your daily job.

Our full day course – Stakeholder Engagement in a digital world - has been created specifically for senior decision makers working in communications and marketing departments. Built around a series of training modules, we will help you reach beyond the technology and confidently engage with audiences online to enhance your organisations communications approach.

Each of our courses is developed in response to a detailed brief to ensure we address the specific reputation management challenges facing your organisation. We don’t just talk in abstracts but use real-life case studies and examples of Social Media best practice from your industry sector and beyond.

Key takeaways from our training includes:

* A clear understanding of Social Media tools & terminology

* The relationship between traditional media, Social Media and Search

* Monitoring and protecting your online brand reputation

* Online crisis management

* A look inside the mind of the Blogger

* The rules of engagement – the do’s and don’ts of social media relations

* How to use PR to boost Search Engine Optimisation

* Developing a strategic approach to Social Media

For more information on Diffusion’s Social Media training, please get in contact with Daljit Bhurji on 0207 291 0230 or on daljit.bhurji@diffusionpr.com