Media relations is a key component of all Diffusion campaigns and our consultants have won awards for their media relations skills.

But today, media relations, social media and search do not exist in silos. The reality is that they are all intrinsically linked and having an impact on one another, and understanding that interplay is critical, whether you are using all three channels proactively, or not. Increasingly, influential blogs are breaking the big stories and are championing the next big thing, long before traditional media outlets. Understanding how they influence traditional media and your long term profile, should be core to how you approach a media relations campaign.