Diffusion’s Media Practice works with established players and emerging brands in the Media sector. From traditional publishing and radio to TV broadcasting, there isn’t a corner of the media industry which hasn’t been thrown into flux by online technology. Social Media and Citizen Journalism is challenging the traditional production of content, with video sites, blog networks and podcasting offering new modes of consumption.

We believe that strong PR has never been more important for the media industry. Whether its to:

• Safeguard and help create new advertising revenue models
• Attract and retain audiences in a fragmented world
• Using Social Media to create communities
• Launch into and carve a niche in a hugely competitive industry
• Maintain market leadership, credibility and authority

Diffusion’s consultants have deep knowledge of the issues dominating the media, marketing and advertising worlds and close relationships with the key influencers and journalists setting the agenda. Our team has worked for some of the leading brands in the sector, including re-launching CNN.com, positioning the Financial Times as serious online player and raising awareness of Tiscali TV as an alternative to incumbent satellite and cable TV providers.