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Today’s film fan can access the latest news, views and verdicts from an ever increasing variety of sources. From the day rumours leak about an exciting new project in pre-production, all the the way through to the opening weekend and beyond, online channels are becoming as influential as traditional media in building awareness and driving buzz. To effectively influence opinion formers, film enthusiasts and mainstream consumers, PR campaigns today need to integrate digital and traditional media elements into a single, creative and coherent campaign.
Diffusion’s Film and Entertainment practice works with film and TV production companies, distributors, exhibitors and entertainment brands. We deliver campaigns that integrate impeccable relationships with national film and entertainment media, with an award-winning approach to using digital channels to together drive awareness, conversations and ultimately box office receipts and DVD sales.
Our clients can expect individually tailored campaigns, not cookie-cutter proposals, that span across all the communications channels that are needed to make the impact you are looking for. Best of all, we offer a single point of contact for both your offline and online PR needs, saving you both time and money. The result is the delivery of more coherent and powerful campaigns where opportunities no longer fall through the cracks, due to lack of co-ordination or rivalries between agencies.
The Diffusion Film and Entertainment team is a perfect mixture of experienced film publicists and online promotion experts. Between them the team have worked on high profile and high impact theatrical release campaigns, units and for leading entertainment brands. Highlights include; Bronson, Bruno, 500 Days of Summer, Streetdance 3D, Adulthood, The Boat that Rocked, Kick-Ass and 4.3.2.1. Entertainment and TV client experience includes: Vue Entertainment and Sky Movies.
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Our integrated services include:
Unit Publicity – Film & TV
• Targeted press set visits
• EPK management
• Production notes creation
• Unit photography management, selection and captioning
• Publicist and agent liaison
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Theatrical Release Publicity
• Targeted screening programmes
• Publicist liaison
• Talent and non-talent media features
• Press junket organisation and management
• Talent handling
• Regional media outreach
• Regional tour organisation and management
• Premiere media management
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Digital Publicity
• Media partnerships and promotions
• Blogger relations and management
• Online editorials
• Content production
• Content seeding and distribution
• Creation and management of social network fan pages
• Exclusive content syndication
• Microsite and website development
• Viral campaigns
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Home Entertainment
• Press office reviews campaign
• Competition sourcing and placement
• Creative Ideas
• Feature Ideas
• Talent/junket nominations
• Pack shot placement
• DVD feature placement
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To find out more about our services, please contact us on +44 (0) 20 7291 0230 or email ivan.ristic@diffusionpr.com
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