The Internet has weathered boom and bust and become an integral part of life for consumers and businesses, and the Diffusion team have been part of the rollercoaster journey. No longer is the Internet simply a place for email and shopping for a bargain, but it is an entire communications platform for anybody with a broadband connection or even just a mobile phone.

The rise of social networks and mobile Internet is amplifying a widespread appeal to all generations and with it a sea of companies all ready to provide specialist niche services to consumers and businesses to help them connect with each other easier, cheaper and more effectively.

The sheer volume of companies fighting to provide ever more specialised services to businesses and consumers continues to swell and with it the challenge of being heard above the rest is the least of your worries. Leading blogs and media trades are full of stories of the latest dot-com flavour of the month, yet few are able to push past the tipping point in the way that Amazon, Facebook or YouTube managed. The challenge in this sector is not only being heard, but making sure you keep being heard and are not simply consigned to the scrap heap with the rest of tomorrow’s chip paper.

The Diffusion team has run PR campaigns for the digital sector which have been recognised by the industry as some of the best. Our experience stretches from broadband and entertainment companies like Tiscali and RawFlow, online retail with Shopping.com and Quidco, infrastructure providers like NetNames and Easily and exciting start-ups like Idio.