Diffusion’s consumer practice helps brands, new and established, to communicate effectively in today’s media  landscape.

Brands understand that they are now operating in a environment where the rules of the game have changed. Power over  reputation has shifted into the hands, or rather typing fingers, of customers and influencers. Your products and services are discussed and dissected online, with that discourse visible to millions of existing and potential customers.

For marketing directors it’s a disconcerting and challenging time. Your traditional PR and marketing agencies may be unable to provide you with the compelling answers to a new set of communication questions. Questions being posed by your board, your product managers, partners and investors.  At Diffusion, we believe brands need a dedicated digital communication agency as part of their roster, with the expertise and experience to provide not just the right answers, but the proven ability to implement the right solutions.

Diffusion’s approach is built on working as a fully integrated part of your marketing function. We develop a coherent and robust digital strategy aligned to your overall marketing objectives and then lead its tactical implementation. This includes identifying the online platforms where your brand is being shaped, providing ongoing monitoring with actionable insights, and developing specific campaigns designed to enhance and protect your reputation and drive sales.

The Diffusion team has experience working with consumer brands, operating across the FMCG, retail, beauty, telecoms and technology sectors.

To find out more about our services, please contact us on +44 (0) 20 7025 1500 or email ivan.ristic@diffusionpr.com.