Diffusion organises its multi-disciplinary teams into sector specific practices. We do this because our clients need to work with PR professionals who have extremely high levels of industry knowledge. That’s essential in order to design and implement campaigns and provide strategic counsel that is based on a clear understanding of the business and competitive environment. By allowing our teams to develop a sector specialism we give them the time to build the one-to-one relationships which are so important for effective blogger and media relations.