“The Habitat story went everywhere very quickly,” says Daljit Bhurji, managing director of Diffusion PR. “They realised the hard way if you give Twitter posting duties to someone with no experience of how social media works, it will come back and bite you. It has made a lot of clients more nervous.”  Mr Bhurji recommends listening to what is said on Twitter before joining, to inform your tone and the issues to tweet about. “Think before you tweet” is one of his maxims.

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