Almost two-thirds (58%) of people regularly mix their television viewing with other types of media, according to new research. The data comes from online surveys of 2,086 people for Diffusion’s Social TV Trends Report. The habit, which Diffusion refers to as “media stacking”, describes the behaviour of consumers who use Facebook on their laptops, send text messages on their mobiles and listen to the radio, at the same time as watching TV. Read More

http://www.mediaweek.co.uk/news/1024448/Research-claims-TV-viewers-media-multitaskers/?DCMP=ILC-SEARCH