According to the Social TV Trends Report, commissioned by Diffusion, a third of all viewers want to use internet services to vote and see the result of polls on screen while watching talent shows and programmes such as Question Time. This rises to 44% of 18 to 24 year-olds. In addition, almost a third of younger viewers said they would like to cast a vote that would influence the plot or direction of the shows they followed, including dramas. Read More