http://www.diffusionpr.com A Payment-by-Results PR consultancy specialising in integrated communication campaigns for ambitious Consumer, Media, Digital and Mobile brands Tue, 31 Jan 2012 15:34:58 +0000 en hourly 1 http://wordpress.org/?v=abc http://www.diffusionpr.com/newsroom/whitepapers/mobile-media-in-a-post-app-store-world/ http://www.diffusionpr.com/newsroom/whitepapers/mobile-media-in-a-post-app-store-world/#comments Tue, 29 Sep 2009 17:04:34 +0000 Admin http://www.diffusionpr.com/?p=487 In July 2008 Apple fundamentally changed the way mobile media is accessed and sold on the mobile handset with the launch of its App Store for iPhone. Our study looks at how companies across mobile have been directly affected by its success, as well as the implications for resulting business models in the face of a new, simplified channel for directly accessing end users with rich new media services.

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