At Diffusion we understand the importance of sharing knowledge in order to help build a better understanding of the industry we work in. To that effect, we're pleased to be able to share with you whitepaper research from us and our partners looking at some of the most significant challenges facing mobile, starting out with a look at the effect of Apple's App Store across the entire mobile ecosystem.

As the industry continues to develop we will look to cover issues from marketing and search to e-commerce and social networking, delving into the real challenges and opportunities facing respective industries. Keep an eye out for future whitepapers form Diffusion, and don't be afraid to email the team with any questions you may have on daljit.bhurji@diffusionpr.com.