Homewares company Dunelm Mill plans to use social media to put it at the centre of online interest in interior design. The move could bring new attention to a retailer that started life on a Leicester market stall in 1979. The company is to use online communities, Facebook and Twitter to raise awareness of the company, which has 113 stores in the UK. It aims to become a key forum for discussion of interior design tips and has appointed Diffusion PR to develop its social media and blogger engagement strategy. Read More: Diffusion appointed by Dunelm Mill

Dunelm Mill, one of the UK’s largest providers of homewares, has appointed Diffusion to develop and implement the brand’s social media and blogger engagement strategy across the UK. Diffusion will use social media to emphasise Dunelm Mill’s expertise in interior design as well as reinforce the brand’s commitment to quality products at low prices as takes on rivals Ikea and Argos. Read More: Diffusion PR appointed by Dunelm Mill

Nearly four million viewers tuned in to watch Jonathan Ross’ return to prime-time TV this month as the controversial host made the migration from BBC to ITV with his new chat show. PR professionals still believe the show’s high-profile time slot will offer invaluable opportunities for their clients. Diffusion’s head of film and entertainment, Laura Pettitt comments. Read More: Laura Pettitt, Diffusion PR comments in PR Week

Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. The campaign will focus on educating consumers on how to achieve the best value for money when exchanging their money for a trip abroad, or trying to access additional funds while in another country. Read More: Diffusion PR appointed by Caxton FX

Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. Caxton FX CEO Rupert Lee-Browne said: ‘We needed a new agency with a fresh approach that really understood how to reach consumers using both traditional and social media channels.’ The campaign will focus on promoting Caxton FX’s three foreign currency cards: Europe Traveller, Dollar Traveller and Global Traveller. Diffusion will use traditional media to focus on building awareness and advocacy among travel and personal finance sections of national and broadcast media. Read More: Diffusion PR appointed by Caxton FX

Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. Read More: Diffusion PR appointed by Caxton FX

Thomson Local has appointed Diffusion to develop and implement a social media campaign to help men overcome a fear of household tasks and DIY emergencies. The Man Skills Academy campaign is based on Thomson Local’s findings that 30% of men felt intimidated or confused when phoning tradesmen. Diffusion appointed by Thomson Local

Diffusion has been selected by CNBC to drive a digital campaign to engage international policy makers. The agency will help CNBC in EMEA raise awareness and build engagement for a series of international executive think tanks on the future of global energy policy. Read More

Business news network CNBC has handed Diffusion a brief to highlight its coverage of green energy and sustainable issues. CNBC is readying a series of programmes and events to push its green credentials and coverage. The agency will run a PR campaign to bring together global CEOs, government policy makers, NGOs and academic figures to discuss key sustainability issues. Read More