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PR Week: Mothercare calls in Diffusion

Ivan — Thu, 22 Jul 2010 11:54:28 +0000

The Mothercare Group, which owns the Mothercare and Early Learning Centre brands, has charged Diffusion with developing a social media strategy to target parents on and offline. As part of the brief, Diffusion will also raise awareness of Mothercare’s social networking community for new parents, Gurgle.com, via mainstream print media and broadcast channels. Read More

Internet Retailing: Mothercare plans social media strategy

Ivan — Thu, 22 Jul 2010 07:57:14 +0000

Mothercare Group is preparing to launch a social media strategy for its Mothercare and Early Learning Centre brands. The company has appointed integrated agency Diffusion to develop a strategy of engaging the 4.6m UK mothers who spend more than 26 hours surfing the internet each month. Read More

PR Week: Diffusion PR scoops Metro social media brief

Ivan — Thu, 27 May 2010 11:53:03 +0000

National daily freesheet Metro has appointed Diffusion PR to drive forward a new social media strategy. Diffusion has been given the responsibility of building awareness of Metro’s online offering to the 3.5 million consumers who read the paper daily in 33 cities across the UK. Read More

Financial Times: Online campaigns influenced UK voters

Daljit — Wed, 19 May 2010 17:50:48 +0000

The online study, commissioned by Diffusion, reveals that the sites that received the most media attention during the campaign – such as YouTube and Twitter – were not those wielding the greatest influence… Read More

PR Week: Online election campaigning influenced 40 per cent of voters

Daljit — Wed, 19 May 2010 10:44:32 +0000

Digital channels including Facebook, blogs and political websites had the greatest impact on traditionally apathetic young voters aged 18 to 24. Almost a third said online content had significantly influenced their voting decision… Read More

Insurance Times: Social media – what’s happening?

Ivan — Fri, 14 May 2010 11:42:14 +0000

Insurance brokers can no longer afford to shun social media; it’s too effective at bringing in new business. But you must set a few rules first – and, most important, think about what you’re going to say. Diffusion director Ivan Ristic comments. Read More

PR Week: CIPR launches social media panel of experts

Daljit — Fri, 16 Apr 2010 17:36:34 +0000

The CIPR has called together a group of social media experts to create a panel to advise the trade body on its policy guidance, education and training. The panel includes Diffusion MD Daljit Bhurji… Read More

PR Week: Social Media Measurement – The Experts At Work

Ivan — Thu, 01 Apr 2010 22:01:34 +0000

The issue of how to measure the value of PR activity is contentious at the best of times, with the debate around AVE raging as fervently today as it did ten or 20 years ago. But a new subject for debate has reared its head, with the rise of social media. Suddenly, the question of measurement becomes far more complicated. Diffusion’s Ivan Ristic is featured as one of two industry experts. Read More

PR Week: PRWeek/Diffusion Digital Integration Report: The digital divide

Ivan — Fri, 26 Mar 2010 12:28:04 +0000

Findings from a landmark PRWeek/Diffusion survey of 128 clients, drawn from across in-house comms, marketing and digital departments, reveal exactly how organisations are grappling with the challenge of integrating social media into their existing operations. The Digital Integration Report should be required reading for anyone involved in comms. There has been much conjecture about what clients want from digital, but quantitative data is still difficult to come by. Read More

The Guardian: Tories make most friends on Facebook

Ivan — Tue, 23 Mar 2010 16:18:35 +0000

The Conservatives have proved to be the most adept of the major political parties at harnessing Facebook, with more than twice the number of “connections” – friends, fans or members of a party or political candidates’ profile – than rivals Labour or the Liberal Democrats, according to the Diffusion Facebook and Politics Report. Read More