Media coverage
Mothercare grows Facebook with contextual app campaign
Mothercare has grown both followers and levels of engagement within its Facebook page (and that of sister brand Early Learning Centre) following a contextualised Advent Calendar app, which was developed by Diffusion, ...
PR Week: Wimdu appoints Diffusion For Consumer Push
Wimdu, the accommodation search website, has called in Diffusion. Wimdu is an online marketplace for homeowners to rent out their spare rooms and homes to tourists and visitors. It showcases more than 35,000 ...
PR Week: 29 Under 29 – Not The Usual Suspects
PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year. ...
PR Week: How to spot a digital PR specialist
There is more to being a digital PR specialist than the role's geeky image would suggest. Samantha Edwards looks at the attributes a true specialist needs to succeed. Diffusion MD Daljit Bhurji ...
BBC News: Tweeting The X Factor and Strictly Come Dancing
More than three-quarters of UK viewers now use other media while watching TV, Diffusion's Social TV Trends Report 2011 reveals. We look at how X Factor and Strictly Come Dancing have become ...
The Next Web: 75% of the UK use other technology while watching TV
A study into TV viewing habits in the UK has found a massive growth in what’s known as ‘media stacking’, with more than three quarters (76%) of viewers surfing the Web on ...
PaidContent: Social Media Boost Video Views, TV Engagement
Social referrals are driving up online video consumption, while TV viewers are increasingly multi-tasking, according to two separate research pieces from YouGov and Hitwise published on Monday. Here, we digest the key ...
PR Week: Chelsea Apps Factory brings in Diffusion Mobile
Chelsea Apps Factory has called in Diffusion Mobile as it looks to get more businesses developing their own apps. The company works with clients including CNBC and The Daily Telegraph to develop and ...
Retail Bulletin: Dunelm Mill appoints Diffusion
Homewares retailer Dunelm Mill is planning to use social media to raise awareness of the company and its expertise in interior design. Working with Diffusion, Dunelm will create online communities on Facebook and ...
PR Week: Dunelm Mill Calls In Diffusion For Social Media Strategy Brief
Diffusion has been appointed by homeware company Dunelm Mill to develop and implement a social media and blogger engagement strategy across the UK. The agency will use social media including Facebook and Twitter ...
Internet Retailing: Dunelm Mill appoints Diffusion
Homewares company Dunelm Mill plans to use social media to put it at the centre of online interest in interior design. The move could bring new attention to a retailer that started life ...
Gorkana: Dunelm Mill appoints Diffusion
Dunelm Mill, one of the UK’s largest providers of homewares, has appointed Diffusion to develop and implement the brand’s social media and blogger engagement strategy across the UK. Diffusion will use social media ...
PR Week: Jonathan Ross Still Relies On The Fun Factor
Nearly four million viewers tuned in to watch Jonathan Ross' return to prime-time TV this month as the controversial host made the migration from BBC to ITV with his new chat show. PR ...
Gorkana: Caxton retains Diffusion to take on Travelex and the Post Office
Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. The campaign will focus on educating consumers ...
PR Week: Diffusion PR Called In By Foreign Exchange Company Caxton FX
Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. Caxton FX CEO Rupert Lee-Browne said: ‘We ...
Campaign: Diffusion appointed by foreign exchange company Caxton FX
Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. Read More: Diffusion ...
Thomson Local appoints Diffusion to social media brief
Thomson Local has appointed Diffusion to develop and implement a social media campaign to help men overcome a fear of household tasks and DIY emergencies. The Man Skills Academy campaign is based on ...
PR Week: BlackBerry image damaged by riots
The image of BlackBerry has been damaged by its connection to the UK riots, and the company will need to launch a strong campaign to mitigate further brand damage, PR advisers have ...
Gorkana: CNBC appoints Diffusion
Diffusion has been selected by CNBC to drive a digital campaign to engage international policy makers. The agency will help CNBC in EMEA raise awareness and build engagement for a series of international ...
PR Week: Diffusion wins CNBC brief
Business news network CNBC has handed Diffusion a brief to highlight its coverage of green energy and sustainable issues. CNBC is readying a series of programmes and events to push its green credentials ...
NMA: Film marketing goes digital
After Avatar kicked off a switch to digital screens in cinemas, the industry is ramping up innovation in digital marketing to reach the right audiences. Laura Pettitt, Diffusion's head of Film and ...
NMA: Diffusion to handle Air New Zealand social media
Air New Zealand has appointed Diffusion to run its social media activity in the UK. The agency intends to engage with travel, family and lifestyle bloggers to promote routes between London ...
PR Week: Diffusion to handle Air New Zealand’s consumer PR in the UK
Air New Zealand is refocusing its comms with the appointment of Diffusion to handle consumer PR in the UK. Diffusion’s campaign will aim to build the airline’s brand, and will focus ...
Gorkana: Air New Zealand retains Diffusion
Air New Zealand has appointed digital specialist Diffusion to handle its consumer PR and social media in the UK. Diffusion will run a sustained media relations and online influencer campaign to ...
PR Week: Diffusion appointed by Motors.co.uk
Used car site Motors.co.uk has hired Diffusion following a competitive two-stage pitch. Sitting in a £24bn-a-year market, Motors is the second largest used car site in the UK behind Autotrader. ...
Gorkana: Motors.co.uk appoints Diffusion
Used car search website Motors.co.uk has retained Diffusion as it looks to take on Auto Trader and Tesco in an increasingly competitive market. In a market worth £24bn a ...
PR WEEK: Who owns social media?
An increasing proportion of marketing budgets is being set aside for digital and social media work. In the first of a series of special features, PRWeek asks what the PR industry needs ...
Holmes Report: Diffusion launches Film and Entertainment division
Diffusion has launched a new film and entertainment practice that will provide entertainment brands with integrated traditional press and social media campaigns. At ...
Gorkana: Diffusion launches new film offering
Diffusion has launched a new film and entertainment division which it hopes will "shake up" the sector. The division will provide entertainment brands with integrated traditional press and social media campaigns under ...
PR Week: Diffusion launches Film and Entertainment division
Diffusion has launched a film and entertainment practice, having won Gateway Films as its first retained client. It has recruited Laura Pettitt, from Freud Communications, as head of film and entertainment. ...
PR Week: Diffusion Mobile hired to run Upstream’s comms
Mobile marketing firm Upstream has appointed Diffusion's specialist mobile arm to manage comms in the UK. The agency has taken the business from incumbent Peppercom, after fighting off ten other agencies in ...
FeaturesExec: Upstream appoints Diffusion Mobile
Upstream, the international mobile marketing and technology company, has appointed Diffusion Mobile to lead its integrated media strategy in the UK. Read More
NMA: Location-based marketing
Foursquare is arguably the startup most closely identified with mobile location, so it’s no surprise it’s being courted by brands for location marketing. What’s claimed to be the first of ...
Retail Technology: La Senza appoints Diffusion
La Senza, the lingerie brand and retailer, has appointed Diffusion to develop and implement its social media strategy in the UK and Ireland. Diffusion has been briefed to increase awareness and understanding ...
PR Week: Diffusion in social media drive for lingerie brand La Senza
Global lingerie brand La Senza has appointed Diffusion to develop and implement a new social media strategy in the UK and Ireland. The agency has been briefed to increase awareness and ...
Marketing Week: Metro content available on Foursquare
Metro has become the first UK newspaper to feature editorial content on the social networking site, Foursquare. The publisher worked with Diffusion PR on the initiative as part of its strategy ...
BBC News: TV viewers want to influence plots
Viewers want more access to interactive TV in the future including the ability to influence plots in programmes, Diffusion's Social TV Trends Report 2010 reveals. Viewers are increasingly likely to surf ...
The Independent: The rise of Social TV
Viewers want more interactive television with two-thirds saying they wanted to be able to influence the plot of their favourite shows, Diffusion's Social TV Trends Report said today. It ...
Media Week: Research claims TV viewers are media multitaskers
Almost two-thirds (58%) of people regularly mix their television viewing with other types of media, according to new research. The data comes from online surveys of 2,086 people for Diffusion's Social ...
Broadcast: Internet-enabled TV wins the youth vote
According to the Social TV Trends Report, commissioned by Diffusion, a third of all viewers want to use internet services to vote and see the result of polls on screen while ...
PR Week: Mothercare calls in Diffusion
The Mothercare Group, which owns the Mothercare and Early Learning Centre brands, has charged Diffusion with developing a social media strategy to target parents on and offline. As part of ...
Internet Retailing: Mothercare plans social media strategy
Mothercare Group is preparing to launch a social media strategy for its Mothercare and Early Learning Centre brands. The company has appointed integrated agency Diffusion to develop a strategy of engaging the ...
PR Week: Diffusion PR scoops Metro social media brief
National daily freesheet Metro has appointed Diffusion PR to drive forward a new social media strategy. Diffusion has been given the responsibility of building awareness of Metro's online offering to ...
Financial Times: Online campaigns influenced UK voters
The online study, commissioned by Diffusion, reveals that the sites that received the most media attention during the campaign – such as ...
PR Week: Online election campaigning influenced 40 per cent of voters
Digital channels including Facebook, blogs and political websites had the greatest impact on traditionally apathetic young voters aged 18 to 24. Almost a third said online content had significantly influenced their voting ...
Insurance Times: Social media – what’s happening?
Insurance brokers can no longer afford to shun social media; it’s too effective at bringing in new business. But you must set a few rules first – and, most important, ...
PR Week: CIPR launches social media panel of experts
The CIPR has called together a group of social media experts to create a panel to advise the trade body on its policy guidance, education and training. The panel includes Diffusion MD ...
PR Week: Social Media Measurement – The Experts At Work
The issue of how to measure the value of PR activity is contentious at the best of times, with the debate around AVE raging as fervently today as it did ten or ...
PR Week: PRWeek/Diffusion Digital Integration Report: The digital divide
Findings from a landmark PRWeek/Diffusion survey of 128 clients, drawn from across in-house comms, marketing and digital departments, reveal exactly how organisations are grappling with the challenge of integrating social media into ...
The Guardian: Tories make most friends on Facebook
The Conservatives have proved to be the most adept of the major political parties at harnessing Facebook, with more than twice the number of "connections" – friends, fans or members of a ...
Metro: Facebook election being won by the Conservatives
The Tories are enjoying a big advantage over both Labour and the Lib Dems across key measures on the social networking site - including presence, popularity and engagement, according to the Diffusion ...
PR Week: Conservatives dominate Facebook as election approaches
Diffusion's Facebook and Politics Report shows that the Conservative Party has taken a significant lead in the political march on social networking site Facebook during the approach to the election. ...
PR Week: Diffusion appointed by Department for Business, Innovation and Skills
Diffusion has been appointed by the Department for Business, Innovation and Skills to launch a major online campaign to encourage restaurant-goers to ask the question: who gets the tip? Diffusion will be ...
PR WEEK: Diffusion to refresh comms for Get Connected helpline
Diffusion PR has been called in by Get Connected, an advice helpline for young people, to refresh Get Connected's social media and search engine strategy. Diffusion's task will be to implement thought-leadership ...
PR WEEK: Diffusion to deliver digital campaign for Royal Institution Christmas Lectures
The Royal Institution has appointed Diffusion to run an integrated digital campaign for its annual Christmas Lectures. Diffusion will use both traditional and digital media channels to target young people, teachers and ...
The Guardian: The dos and don’ts of social media
Daljit Bhurji, the managing director of PR firm Diffusion, said: "PR traditionally acted as the voice of clients. Now PR is a content generator. Read more
PRWeek: Awards shine light on agencies to watch in 2010
Diffusion PR rounded off a fantastic year by scooping New Consultancy of the Year. Read More
PRWeek: Final shortlist for the PRWeek Awards 2009
PRWeek has revealed the final shortlist for this year's PRWeek Awards. Diffusion PR is shortlisted for Best New Conslutancy and Best Not-For-Profit Campaign. Read More
The Financial Times – Twitter do’s and don’ts for brands
“The Habitat story went everywhere very quickly,” says Daljit Bhurji, managing director of Diffusion PR. “They realised the hard way if you give Twitter posting duties to someone with ...
PR Week: Diffusion launches mobile division
Diffusion has announced the launch of specialist mobile division Diffusion Mobile. The department will be managed by David Ross-Tomlin, who was formerly an account manager at Nelson Bostock. Ross-Tomlin is charged with ...
PR Week – The Web Winners in Politics
Diffusion MD, Daljit Bhurji, joins a panel of industry experts to assess how well the UK's political parties are using social media. Read the full article here.
PR Week: Tories buy up adword
The Conservatives reacted speedily to James Purnell's resignation by buying up the former work and pensions secretary's name as an adword on Google. Diffusion director Ivan Ristic comments on the use ...
PR Week: Leaders urged to confront BNP
The mainstream political parties must enter into a policy debate with the British National Party if they are to dent its future electoral hopes. Diffusion MD Daljit Bhurji comments. Read ...
PR Week Podcast: European elections
Diffusion MD Daljit Bhurji discusses the European election results. Click here to view
PR Week: ‘Hope Not Hate’ campaign ‘did not connect’ with communities
Questions have been asked about a recent UK campaign 'to counter racism and fascism' following the BNP's success in the European elections. Diffusion MD Daljit Bhurji comments on the use of the ...
PR Week: Stott can’t lead digital engagement alone
The Government appoints Andrew Stott to its newly created role of director of digital engagement. Diffusion director Ivan Ristic comments. Read More
PR Week: The Met will not ‘lean’ on bloggers
The Met has been hit by a storm of negative online publicity following the death of Ian Tomlinson at the G20 protests. Diffusion director Ivan Ristic said it was 'quite pressing' for ...
PR Week: Coverzones appoints Diffusion PR
Coverzones, a business insurance comparison and policy management website, has hired digital specialist Diffusion PR. Coverzones enables small business owners to compare, buy and manage business insurance policies and offers major insurance firms, ...
PR Week: The art of monitoring social media
Do you know your blog from your Twitter? Social media have exploded on to the PR scene, but monitoring the chatter is challenging. Diffusion MD Daljit Bhurji comments. Read More
PR Week: Obama campaign strategy
The digital agency behind Barack Obama's online success divulged its strategy at an event at City University in London yesterday. Diffusion MD Daljit Bhurji comments. Read More
PR Week: Beatbullying brings in Diffusion PR
The charity Beatbullying has briefed Diffusion PR to create a social media strategy to help it engage with young people, adults and key political figures on the web. The digital specialist will ...
PR Week: Online PR catches up with traditional
Social media is now as important as traditional media for influencing those making tech purchases, a new survey has found. Diffusion PR director Ivan Ristic comments on the industry research findings. ...
Marketing Week: A little more conversation
Diffusion PR director Ivan Ristic discusses how social media is exposing brands to new threats and opportunities when it comes to reputation management. So what's the best approach to monitoring online conversations? ...
PR WEEK – Stuff appoints Diffusion for social media outreach
Stuff, the gadget magazine, owned by PRWeek's parent company Haymarket Media, has hired Diffusion PR to implement a digital campaign aimed at driving visitors to the stuff.tv website. The agency is looking to ...
PR Week Podcast – Digital Campaigning in the US Elections
Diffusion PR MD Daljit Bhurji discusses the role the web is playing in the US elections. What is the state of online political campaigning in the UK and what are the wider ...
PR Week – PROs can ‘learn from Obama and McCain’
UK PR professionals have been urged to learn from the digital PR techniques currently being employed by Barack Obama and John McCain in the US presidential election. Daljit Bhurji, MD of Diffusion ...
PR Week – Agency advice for NebuAd
A controversial US online advertising company has turned to agency support to launch its services in the UK. NebuAd analyses the websites people visit, so that it can deliver online advertising based ...
National Journal – Google A Democrat, Find A GOP Attack
Despite the Republicans' apparent Google savvy, Bhurji said both parties have yet to tap search engine advertising to its full potential. "If you put 'lipstick on a pig' into Google, there are ...
National Journal – McCain Buys His Way To Top Of Google
"In the U.K., I have noticed there have been a couple of crises which have affected brands, and they have been quite quick to use Google AdWords as a way to counteract ...
PR Week – When Daljit met David…
With 50 years of experience separating them, David Wynne-Morgan and Daljit Bhurji represent two different eras of PR. But what can they learn from each other? PRWeek brought them together to find ...
PR Week – Brown web initiative blasted by bloggers
Gordon Brown's latest digital comms moves have been widely panned by bloggers and PROs... 'The Tories' embrace of online media seems natural and intuitive,' said Daljit Bhurji, MD of Diffusion ...
PR Week – Candidates failed to use social media well
When it comes to evaluating the success of social media campaigns, why does 'social' seem to suddenly disappear? Ivan Ristic discusses. Read more...
PR Week – Ex-Hotwire man’s agency will ape Obama tactics
Ex-Hotwire head of digital and well-known blogger Daljit Bhurji this week launched his own agency, offering to replicate Barack Obama's shrewd web strategy for his own clients. Read more...
Forbes.com – Facebook Falters in Europe
"Bhurji believes that Facebook has not as aggressively chased the under-20s market as has rival, Bebo. That demographic weakness may have left Facebook more vulnerable as some members have scaled back their ...
PR Week – We are still at the tip of Facebook iceberg
Last week's piece on the 'Facebook backlash' (Analysis, 28 September) highlighted that, when it comes to using the site as a comms platform, we are barely scratching the surface. Read ...
Press releases
Wimdu UK appoints Diffusion as retained agency for UK brand awareness campaign
Wimdu UK, one of Europe’s leading social accommodation search websites, has appointed Diffusion as its retained consumer PR agency. Following a competitive pitch, Diffusion has been selected to develop and implement a ...
Dunelm Mill appoints Diffusion to social media brief
Diffusion has been appointed by Dunelm Mill, the UK’s largest provider of homewares, to develop and implement the brand’s social media and blogger engagement strategy across the UK. Diffusion will use social media ...
Caxton FX appoints Diffusion to integrated consumer campaign
Diffusion has been appointed by Europe’s leading foreign exchange company Caxton FX to raise awareness of foreign currency cards amongst young couples, business professionals, travellers and families. The campaign will ...
Diffusion PR Sponsors the UK’s first Women In Wireless Event
Mobile PR specialist Diffusion has been selected as the lead sponsor for the UK’s first ever Women In Wireless event, held in conjunction with the GSMA. Taking place on September 8th during Mobile ...
CNBC appoints Diffusion to Fuel Global Energy Debates
CNBC in EMEA has appointed Diffusion to help raise awareness and build engagement for a series of international executive think tanks on the future of global energy policy. From alternative fuels, the ...
Air New Zealand retains Diffusion for integrated consumer PR agency brief
Air New Zealand has appointed integrated consultancy Diffusion to develop an integrated communication campaign across mainstream media and drive social media strategy. The campaign will focus strongly on articulating and building the ...
Motors.co.uk appoints Diffusion for integrated brand awareness campaign
Motors.co.uk, one of the UK’s leading used car search websites, has appointed Diffusion as its retained consumer PR agency. Diffusion has been selected to develop and implement an integrated communications strategy using ...
Diffusion launches integrated Film and Entertainment division
Diffusion has today launched a new Film and Entertainment practice to shake up the UK PR market. The division will be challenging both established PR players and digital agencies specialising in film, ...
Upstream appoints Diffusion Mobile
Following a competitive, 10-agency pitch, Upstream, the international mobile marketing and technology company, has appointed Diffusion Mobile to lead its integrated media strategy in the UK. Upstream, which develops advanced mobile ...
La Senza appoints Diffusion to Social Media Brief
Integrated agency appointed across community building and reputation management role La Senza (www.lasenza.co.uk) , the global lingerie brand and retailer, has appointed Diffusion to develop and implement its social media strategy in ...
Mothercare appoints Diffusion to integrated brief
Mothercare Group, the UK’s largest provider of baby and parenting products, has appointed Diffusion to an integrated brief to help develop the social media strategy for its iconic Mothercare and Early Learning ...
Metro Newspaper appoints Diffusion to run social media campaign for Metro.co.uk
LONDON, 27 May 2010: Metro, the UK’s third largest national newspaper has appointed integrated agency Diffusion to develop and implement its social media strategy for Metro.co.uk. Diffusion has been briefed to build ...
Thomson Local appoints Diffusion in Social Media Drive
LONDON, 13 May 2010: Thomson Local, the UK local search company, has appointed Diffusion to develop and implement integrated digital campaigns to increase consumer awareness and traffic to ThomsonLocal.com. Operating for over ...
Royal Institution selects Diffusion as Christmas Lectures go Digital
PR Week’s New Consultancy of the Year to implement integrated online awareness campaign London, 14 December 2009 – The Royal Institution (www.Rigb.org), one of the UK’s oldest and most respected science-based ...
Diffusion launches dedicated consultancy for Mobile
Diffusion Mobile launches with dedicated mobile specialist team and Juniper Research as first client London, 9 July 2009 – Diffusion today launches Diffusion Mobile, a specialist consultancy which, for the first ...
ipoints.co.uk hires Diffusion for social media outreach
Campaign to drive traffic to ipoints.co.uk and build mainstream brand awareness London, 1 July 2009 – Maximiles, the European online marketing specialist has appointed digital specialists Diffusion PR to create and execute a ...
Coverzones appoints Diffusion to target SMEs
Campaign to drive brand awareness and small business traffic to Coverzones.com London, 1 May 2009 – Coverzones, the first online business insurance comparison and policy management site has appointed Diffusion PR to ...
Beatbulling appoints Diffusion to social media campaigning role
Campaign to raise awareness of key initiatives and aid charity's lobbying London, 16 February 2009 - Beatbullying, the government-backed, multi award-winning charity working with children and young people, has appointed digital specialists Diffusion ...
Stuff appoints Diffusion for social media campaign
Campaign to target key online influencers, build online community and drive visitors to Stuff.tv London, 10 November 2008 – Stuff, the best-selling gadget magazine in the world, has appointed Diffusion to ...
Bhurji launches Diffusion agency
Three-strong agency secures Direct Marketing Association and e-Dialog as first clients. London, 04 April 2008 – Daljit Bhurji, the former head of Hotwire’s digital media practice has launched his own agency, Diffusion (...
Schedule
ad:tech London 2008: 24th-25th September
Diffusion is the official PR agency for this year's ad:tech London conference, the largest gathering of the digital marketing industry in the UK. Taking place on 24th -25th September at Olympia you ...
Meet the Sunday Telegraph’s Dan Roberts – 15th April
On the 15th April, Daljit Bhurji will be hosting a session for PR professionals to grill Dan Roberts, Deputy Editor of the Sunday Telegraph. The event is part of the CIPR's popular ...
Reputation Today – 14th April
Diffusion's Managing Director Daljit Bhurji will be speaking at the Reputation Today conference on the role of Social Media in modern reputation and crisis management. Fellow speakers include Mike Love, Director of ...
Contact us
For further information please contact:
Ivan Ristic
Director
E: ivan.ristic@diffusionpr.com
T: 0207 291 0230
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