Diffusion - PR & Social Media for Consumer, Media & Digital Technology brands » Media Coverage http://www.diffusionpr.com Diffusion is a payment-by-results PR and Communications consultancy built with Social Media and Search at its core. Sat, 16 Aug 2008 22:59:57 +0000 http://wordpress.org/?v=2.3.3 en PR Week - Brown web initiative blasted by bloggers http://www.diffusionpr.com/newsroom/pr-week-brown-web-initiative-blasted-by-bloggers/ http://www.diffusionpr.com/newsroom/pr-week-brown-web-initiative-blasted-by-bloggers/#comments Thu, 22 May 2008 23:26:21 +0000 Daljit http://www.diffusionpr.com/newsroom/pr-week-brown-web-initiative-blasted-by-bloggers/ SHARETHIS.addEntry( { title: "PR Week - Brown web initiative blasted by bloggers", url: "http://www.diffusionpr.com/newsroom/pr-week-brown-web-initiative-blasted-by-bloggers/" } ); ]]> Gordon Brown’s latest digital comms moves have been widely panned by bloggers and PROs… ‘The Tories’ embrace of online media seems natural and intuitive,’ said Daljit Bhurji, MD of Diffusion and the PRO behind the comms blog Under Strict Embargo. ‘Ask the PM smacks of gimmickry and desperation from Brown to connect with the YouTube generation.’

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]]> http://www.diffusionpr.com/newsroom/pr-week-brown-web-initiative-blasted-by-bloggers/feed/ PR Week - Candidates failed to use social media well http://www.diffusionpr.com/newsroom/pr-week-candidates-failed-to-use-social-media-well/ http://www.diffusionpr.com/newsroom/pr-week-candidates-failed-to-use-social-media-well/#comments Mon, 19 May 2008 13:13:05 +0000 Ivan http://www.diffusionpr.com/newsroom/pr-week-candidates-failed-to-use-social-media-well/ SHARETHIS.addEntry( { title: "PR Week - Candidates failed to use social media well", url: "http://www.diffusionpr.com/newsroom/pr-week-candidates-failed-to-use-social-media-well/" } ); ]]> When it comes to evaluating the success of social media campaigns, why does ’social’ seem to suddenly disappear? Ivan Ristic discusses. Read more…

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]]> http://www.diffusionpr.com/newsroom/pr-week-candidates-failed-to-use-social-media-well/feed/ PR Week - Ex-Hotwire man’s agency will ape Obama tactics http://www.diffusionpr.com/newsroom/pr-week-ex-hotwire-mans-agency-will-ape-obama-tactics/ http://www.diffusionpr.com/newsroom/pr-week-ex-hotwire-mans-agency-will-ape-obama-tactics/#comments Thu, 03 Apr 2008 00:10:00 +0000 Daljit http://www.diffusionpr.com/newsroom/pr-week-ex-hotwire-mans-agency-will-ape-obama-tactics/ SHARETHIS.addEntry( { title: "PR Week - Ex-Hotwire man’s agency will ape Obama tactics", url: "http://www.diffusionpr.com/newsroom/pr-week-ex-hotwire-mans-agency-will-ape-obama-tactics/" } ); ]]> Ex-Hotwire head of digital and well-known blogger Daljit Bhurji this week launched his own agency, offering to replicate Barack Obama’s shrewd web strategy for his own clients. Read more…

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]]> http://www.diffusionpr.com/newsroom/pr-week-ex-hotwire-mans-agency-will-ape-obama-tactics/feed/ Forbes.com - Facebook Falters in Europe http://www.diffusionpr.com/newsroom/forbescom-facebook-falters-in-europe/ http://www.diffusionpr.com/newsroom/forbescom-facebook-falters-in-europe/#comments Wed, 19 Mar 2008 13:17:01 +0000 Daljit http://www.diffusionpr.com/newsroom/forbescom-facebook-falters-in-europe/ SHARETHIS.addEntry( { title: "Forbes.com - Facebook Falters in Europe", url: "http://www.diffusionpr.com/newsroom/forbescom-facebook-falters-in-europe/" } ); ]]> “Bhurji believes that Facebook has not as aggressively chased the under-20s market as has rival, Bebo. That demographic weakness may have left Facebook more vulnerable as some members have scaled back their activity due to privacy concerns.”

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]]> http://www.diffusionpr.com/newsroom/forbescom-facebook-falters-in-europe/feed/ PR Week - We are still at the tip of Facebook iceberg http://www.diffusionpr.com/newsroom/pr-week-we-are-still-at-the-tip-of-facebook-iceberg/ http://www.diffusionpr.com/newsroom/pr-week-we-are-still-at-the-tip-of-facebook-iceberg/#comments Fri, 05 Oct 2007 00:38:10 +0000 Daljit http://www.diffusionpr.com/newsroom/pr-week-we-are-still-at-the-tip-of-facebook-iceberg/ SHARETHIS.addEntry( { title: "PR Week - We are still at the tip of Facebook iceberg", url: "http://www.diffusionpr.com/newsroom/pr-week-we-are-still-at-the-tip-of-facebook-iceberg/" } ); ]]> Last week’s piece on the ‘Facebook backlash’ (Analysis, 28 September) highlighted that, when it comes to using the site as a comms platform, we are barely scratching the surface. Read more…

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