The hot news out of Diffusion this week is that we’ve been hired by Stuff, the best-selling gadget magazine in the world, to implement a very exciting social media campaign that will develop an interactive online community of readers and bloggers around the title, and drive visitors to the Stuff.tv web site.

We’re really excited to be working with such a great media organisation as Haymarket, and with people who understand that just as social media allows people to consume media in a more fragmented and personalised way, their business can also benefit by using the amazing content on Stuff.tv to interact and engage with relevant communities online.

Our work is just beginning and there are a lot of very exciting, top secret digital plans. We’re going to be using a combination of digital tools and channels including blogs, forums, social networks and online video to broaden out Stuff’s reach online, and drive even more visitors through to Stuff’s brilliant site.