As reported in the latest edition of PR Week, ipoints.co.uk, the rewards-based online shopping portal has appointed Diffusion to create and implement a social media campaign aimed at driving consumer traffic to their web site. Our campaign will target consumers across a range of platforms to educate them on the benefits of collecting points for their day-to-day shopping online, and redeeming them for rewards. We will also be integrating traditional media outreach to build wider brand awareness amongst consumers.

ipoints.co.uk was founded in 2000. It is owned by European online marketing specialist Maximiles and counts more than two million members who use the UK portal to collect points and redeem rewards for their day-to-day shopping.

We’re looking forward to working with ipoints.co.uk to drive quantifiable traffic to the site through social media and to building wider brand awareness through traditional media.