It’s been a day of milestones at Diffusion, we’ve moved into new offices (excuse the unpacked boxes if you’re visiting this week!) but even more significantly, we have also launched Diffusion Mobile.

Diffusion Mobile will specialise in helping clients in the rapidly growing consumer orientated segments of mobile telecoms including; content and applications, mobile advertising and consumer hardware. Competition and innovation in the mobile sector is becoming increasingly intense, and creative PR is essential to secure the mindshare of consumers, mobile industry partners and the investor community.

The team will bring Diffusion’s next generation approach to this vibrant sector, with integrated communication campaigns built around media relations, social media and search marketing. Reflecting Diffusion’s focus on accountability and measurement, Diffusion Mobile will also operate on a payment by results basis, with clear deliverables for all campaigns and clients only paying for results actually achieved.

We are also excited to welcome Juniper Research, the leading telecoms analyst house specialising in the mobile and wireless sector, as Diffusion Mobile’s first client.   We will be running an integrated digital campaign to raise awareness of the firm and its market reports, positioning its analysts as industry thought leaders.   The campaign will be implemented by mobile industry specialist David Ross-Tomlin, whose PR campaign experience includes some of the biggest names in the mobile industry including BlackBerry, Ericsson and HTC.

If you’re a company in the mobile space we’d love to talk to you about how our fresh approach can help you to meet your communication and business objectives.  Please give us a call on 0207 025 1500 or drop us a line at david@diffusion-mobile.com.