As reported by PR Week, Diffusion has been appointed by the Royal Institution of Great Britain to develop and implement an integrated digital campaign to promote the annual Christmas Lectures.

The Christmas lectures have been held since 1825 when Michael Faraday (pictured above) delivered the very first one, and since then have become an iconic fixture of the festive TV schedule. This year we’re working with the Royal Institution to take advantage of digital platforms to deliver an interactive audience experience.

The lectures this year are titled ‘The 300 million years war’ and have a strong environmental theme, examining the complex relationship between plant and animal life. We will be using digital and traditional media channels to reach out to young people, teachers and parents to drive viewers to the lectures which will be broadcast on More 4 between 21-25 December.