As reported by PR Week this morning, Diffusion has been appointed by Beatbullying to implement a social media strategy aimed at increasing awareness and engagement with young people, adults and key political figures online. As part of the project, we are also going to be providing traditional media press office support with consumer and youth media as part of what is a fully integrated communications campaign.

In the past seven years, Beatbullying has worked directly and indirectly with 1.5million young people, helping and supporting those being buillied, re-educating and changing the behaviour of those who bully and preventing bullying in schools and communities across the UK.  

Through their work with young people, Beatbullying understands that young people spend more time online than they do consuming traditional media, and using the online and offline media channels in the right combination is key to ensuring their message cuts through and achieves behavioural change. It’s going to be a busy time ahead and there are lots of exciting things planned, all of which I’m sure you hear about in due course.