Today we launched our Social TV Trends Report 2010 showcasing interesting findings for the future of broadcasting, as covered by Broadcast Magazine, Media Week, BBC News, and The Independent.  Surveying over 2,000 British consumers with YouGov, the results show that a night in front of the television is not quite what it used to be. Many of us are multi-tasking as we surf the web, instant message and text whilst watching our favourite shows.

Women are leading this trend, as 40 per cent of women surveyed said they consume more than one type of media at any one time. Although men aren’t too far behind at 29 per cent, there looks to be some truth in the myth behind a woman’s ability to multi-task!

Consumers have indicated that they want to see a future of television and internet access joined together on their TV set. Keen for functions that will enable them to comment, vote and download information on the programmes they are watching. Viewers want instant commentary and recommendation by their family and friends, currently turning to social networks and text messaging to do this whilst watching.

With manufacturers already producing internet enabled television sets the next step lies with production companies and broadcasters. How long will it be before they are working in conjunction with retailers, music companies and social networks to elevate their product to the next level? In a time where technology and its accessibility are at a premium, will TV keep ahead of the curve and act on the predicted trends? The report is positive news for the broadcasting industry, but it is essential that broadcasters take notice, and don’t get left behind.