Diffusion has launched a new film and entertainment practice that will provide entertainment brands with integrated traditional press and social media campaigns. At launch, the division has secured Gateway Films as its first retained client and has also won the brief to promote director Reg Traviss’ latest film project, Screwed. Diffusion has recruited Laura Pettitt, a senior film publicist from Freud Communications as its new head of film and entertainment. Read More

Diffusion has launched a new film and entertainment division which it hopes will “shake up” the sector. The division will provide entertainment brands with integrated traditional press and social media campaigns under one roof. It launches with Gateway Films as its first retained client and has also won the brief to promote director Reg Traviss’ latest film project, Screwed. Read More

Diffusion has launched a film and entertainment practice, having won Gateway Films as its first retained client. It has recruited Laura Pettitt, from Freud Communications, as head of film and entertainment. Read More

Diffusion has today launched a new Film and Entertainment practice to shake up the UK PR market. The division will be challenging both established PR players and digital agencies specialising in film, by providing entertainment brands with integrated traditional press and social media campaigns under one roof.  At launch, the division has secured Gateway Films as its first retained client and has also won the brief to promote director Reg Traviss’ latest film project, Screwed.

Diffusion has recruited Laura Pettitt, a highly respected senior film publicist from Freud Communications as its new Head of Film and Entertainment.  Laura has worked as the lead publicist on a series of high-profile projects including Bronson, Bruno, Kick-Ass, Adulthood, Made in Dagenham and has also managed ongoing PR campaigns for cinema chain Vue Entertainment and Sky Movies.

Pettitt commented, “Clients are becoming increasingly frustrated by mainstream media and digital campaigns being conducted by the same old agencies in isolation. All too often opportunities to create powerful campaigns integrated across media channels are being missed due to a lack of expertise, coordination or misplaced rivalry between agencies.  Our vision for Diffusion Film & Entertainment is to inject some much needed fresh thinking and competition into the agency space. We have built a team which brings together exceptional relationships with film journalists with Diffusion’s proven expertise in digital and social media campaigns.”

Diffusion Film & Entertainment has been retained by Terry Stone’s Gateway Films, the producers of Shank and Doghouse, to run the offline and digital campaigns for its slate of films in 2011. The first of these will be Weighed In, which starts shooting later this month and stars Bob Hoskins.

The agency has also been selected to work on Screwed, a feature being directed by critically acclaimed director and Reg Traviss (Joy Division, Psychosis).  The film is a semi-biographical story based on the experiences of former prison guard Ronnie Thompson, who spent seven years working in some of the UK’s most dangerous prisons. Based on Thompson’s book of the same name, the project stars James D’Arcy (Master & Commander) and Noel Clarke (Kidulthood).

Upstream, the international mobile marketing and technology company, has appointed Diffusion Mobile to lead its integrated media strategy in the UK. Read More

Following a competitive, 10-agency pitch, Upstream, the international mobile marketing and technology company, has appointed Diffusion Mobile to lead its integrated media strategy in the UK. Upstream, which develops advanced mobile marketing solutions for major brands and operators across 40 countries, has briefed Diffusion Mobile to develop and implement an ongoing issues-based campaign to raise their profile among chief marketing officers, global operators and analyst communities using online, trade and national media.

A central objective for Diffusion Mobile will be to raise and manage Upstream’s profile ahead of Mobile World Congress, taking place in Barcelona in February 2010. The campaign will focus on themes relating to consumer response rates and ROI from mobile marketing.

Diffusion Mobile has been awarded the brief based on their industry and media knowledge, and a proven track record of driving issues-based campaigns in the mobile and marketing sectors.

Alexandra Chong, Head of Marketing and PR for Upstream, described the rationale behind the appointment: “Mobile marketing is a young but crowded market, and to achieve penetration it’s vital to engage multiple audiences with very clearly defined messages. Diffusion Mobile was selected on the basis of their experience of executing successful campaigns in the mobile and marketing industries, borne out by the agency’s payment-by-results approach.”

Ivan Ristic, director and co-founder of Diffusion, commented: “The mobile industry is an extremely dynamic and exciting field, and the solutions that Upstream provides are effective and unique. We are looking forward to helping Upstream highlight its offerings across the UK and European markets.”

Foursquare is arguably the startup most closely identified with mobile location, so it’s no surprise it’s being courted by brands for location marketing. What’s claimed to be the first of these partnerships is a restaurant guide from the Metro newspaper, devised and implemented by Diffusion PR. Read More

La Senza, the lingerie brand and retailer, has appointed Diffusion to develop and implement its social media strategy in the UK and Ireland. Diffusion has been briefed to increase awareness and understanding of the La Senza brand and drive quality traffic to boost online sales and drive footfall in La Senza’s 190 stores in the UK and Ireland. Online reputation management will be core to Diffusion’s work, with the agency providing actionable insights on product development, store experience, customer service and wider brand issues being discussed on social media platforms. Read More

Integrated agency appointed across community building and reputation management role

La Senza (www.lasenza.co.uk) , the global lingerie brand and retailer, has appointed Diffusion to develop and implement its social media strategy in the UK and Ireland. Diffusion has been briefed to increase awareness and understanding of the La Senza brand and drive quality traffic to boost online sales and drive footfall in La Senza’s 190 stores in the UK and Ireland.  Online reputation management will be core to Diffusion’s work, with the agency providing actionable insights on product development, store experience, customer service and wider brand issues being discussed on social media platforms.

A central objective will be to use social media to emphasise La Senza’s affordable luxury values, the range and quality of product available in store and online and in-store expertise and service. This will be achieved through Diffusion building and managing a brand presence for La Senza on key online platforms including Facebook and Twitter to create conversation platforms, as well as running an ongoing influencer relations campaign with key fashion and lifestyle blogs and forums.

Situl Thakrar, Head of Online for La Senza commented, “Social Media has proved itself to be invaluable for fashion retailers in driving awareness and engagement with customers and, when done well, converting that engagement in to sales.  We are seeing our customers using social media not just as a way to communicate, but also as a way to engage with ‘subject matter experts’ when make a considered purchase.  We are also looking to utilise social media as a way of providing insight to the rest of the business which many multi-channel retailers fail on. Our continued investment in digital reflects our desire to position La Senza as a leader in online innovation in the lingerie segment and the ability for social media marketing to amplify both our brand and our commercial opportunity.”

Thakrar continued, “There are an increasing number of agencies who claim they ‘get’ social media who are jumping on the bandwagon, but most lack the direct experience and results that Diffusion was able to demonstrate, particularly in advising retail brands.  What really set them apart was their understanding that social media does not sit in a silo and is vital in shaping and managing brand reputation across an organisation.  Diffusion’s focus on actionable insights and the bottom line will make them an integral partner in continuing to drive La Senza’s popularity and growth in the UK and Ireland.”

Ivan Ristic, director and co-founder, Diffusion commented: “For retail brands looking for longevity and growth, a social media strategy is no longer nice to have but business critical. La Senza is an iconic brand which has recognised it has huge potential to build direct and powerful relationships with its many fans through the imaginative use of social media.  We are looking forward to applying our expertise in the retail sector to help La Senza create a social media strategy which integrates not only with the rest of the marketing department but right across the organisation.”