The Conservatives reacted speedily to James Purnell’s resignation by buying up the former work and pensions secretary’s name as an adword on Google. Diffusion director Ivan Ristic comments on the use of search as a communications tactic. Read More

The mainstream political parties must enter into a policy debate with the British National Party if they are to dent its future electoral hopes. Diffusion MD Daljit Bhurji comments. Read More

Diffusion MD Daljit Bhurji discusses the European election results. Click here to view

Questions have been asked about a recent UK campaign ‘to counter racism and fascism’ following the BNP’s success in the European elections. Diffusion MD Daljit Bhurji comments on the use of the Internet as a campaigning tool. Read More

The Government appoints Andrew Stott to its newly created role of director of digital engagement. Diffusion director Ivan Ristic comments. Read More

Following the G20 protests, the death of Ian Tomlinson and two police officers being caught making controversial comments on Facebook, the Metropolitan Police has been battling a storm of negative publicity. This has been driven and perpetuated in the traditional media by ever more revelations emerging through YouTube and other social media platforms.

The challenge faced by the Met shows that no organisation, whether in the corporate, consumer or public sector is immune from the threats and opportunities posed by social media. When an organisation’s reputation is at risk, not monitoring for threats online – at the very least – will in end up costing more in the long run, with greater investment required to regain lost trust.

You can read my advice on how the Met should combat the recent negative press in this week’s PR Week.

The Met has been hit by a storm of negative online publicity following the death of Ian Tomlinson at the G20 protests. Diffusion director Ivan Ristic said it was ‘quite pressing’ for the Met to improve its social media abilities. Read More

Coverzones, a business insurance comparison and policy management website, has hired digital specialist Diffusion PR.

Coverzones enables small business owners to compare, buy and manage business insurance policies and offers major insurance firms, such as Brit and AIG, access to the small to medium enterprise market.

Diffusion will work to drive traffic to the website and build awareness of the company in the national and small business press.Read More

Campaign to drive brand awareness and small business traffic to Coverzones.com

London, 1 May 2009 – Coverzones, the first online business insurance comparison and policy management site has appointed Diffusion PR to develop and implement an integrated communications campaign across social and traditional media

Coverzones.com lets small business owners compare, buy and manage bespoke business insurance policies online while also offering major insurance firms such as Brit, AIG and Hiscox economic access to the SME market. The Coverzones service is completely impartial.

Diffusion will identify and interact with small business owner communities through social media to drive traffic to Coverzones.com while also implementing an issues-based traditional media campaign to build greater brand awareness in national and small business press.

Steve Sherlock, Chief Marketing Officer, Coverzones comments, “Unlike the personal insurance market which has become normalised over the last decade, the business insurance market has, until now, failed to provide a standardised online policy comparison and management service. We have invested in developing the first, impartial business insurance comparison and policy management site for SMEs and are looking forward to working with Diffusion to get the message out there to small business owners.”

Ivan Ristic, Director, Diffusion adds, “Coverzones provides an extremely useful service for small business owners. We are looking forward to using a range of tactics to engage with online SME communities through social media, while building greater brand awareness of Coverzones in traditional media outlets through and issues-based PR campaign.”

Coverzones, a small business insurance comparison and policy management site has appointed Diffusion to develop and implement an integrated communications campaign across social and traditional media.

A completely impartial service, Coverzones lets small business owners compare, buy and manage bespoke business insurance policies online. Over the coming months we will be identifying and engaging with small business owner communities through social media to drive traffic to Coverzones.com while also implementing and issues-based traditional media campaign to build greater brand awareness in national and small business press.

Coverzones is an extremely useful service for small business owners and we’re looking forward to using a range of online and traditional media tactics to build greater brand awareness and drive website traffic.