PRWeek has revealed the final shortlist for this year’s PRWeek Awards. Diffusion PR is shortlisted for Best New Conslutancy and Best Not-For-Profit Campaign. Read More

Diffusion has announced the launch of specialist mobile division Diffusion Mobile. The department will be managed by David Ross-Tomlin, who was formerly an account manager at Nelson Bostock. Ross-Tomlin is charged with building the division’s team. Diffusion Mobile has just taken on its first client, telecoms analyst house Juniper Research. Read More

Diffusion Mobile launches with dedicated mobile specialist team and Juniper Research as first client

London, 9 July 2009 – Diffusion today launches Diffusion Mobile, a specialist consultancy which, for the first time, will focus on providing integrated communications campaigns built around media relations, social media and search to companies operating in the mobile industry. The consultancy will target rapidly growing and broadly consumer orientated segments of mobile telecoms including; content and applications, mobile advertising and consumer hardware.

Diffusion Mobile has been selected by Juniper Research, a leading telecoms analyst firm specialising in the mobile and wireless sector, to support the release of key reports launched by the organisation across the coming year. Diffusion Mobile will run an integrated digital campaign to raise awareness of the firm and its market reports, positioning its analysts as industry thought leaders.

Diffusion Mobile has begun building a dedicated team of mobile industry PR specialists, with senior consultant David Ross-Tomlin, formerly of Nelson Bostock, recruited to build the Diffusion Mobile team and service offering. Ross-Tomlin’s experience includes leading campaigns for brands such as BlackBerry, Ericsson and HTC. He will report directly to Diffusion’s managing director, Daljit Bhurji.

Diffusion has identified mobile as a hot spot for growth in the technology sector over the next five years, with revenues from mobile applications alone set to reach $25bn by 2014.* Daljit Bhurji, managing director of Diffusion commented, “Competition and innovation in the mobile sector is becoming increasingly intense, and creative PR is essential to secure the mindshare of consumers, mobile industry partners and the investor community. Diffusion Mobile will demonstrate the growing importance of digital as part of a wider communications strategy, providing our clients strategic advice on the new rules of communication in plain English.”

Reflecting Diffusion PR’s focus on accountability and measurement, Diffusion Mobile will also operate on a payment by results basis, with clear deliverables and clients only paying for results actually achieved. Diffusion Mobile will initially be headquartered at Diffusion’s offices in central London.

*Juniper Research April 2009

As reported in the latest edition of PR Week, ipoints.co.uk, the rewards-based online shopping portal has appointed Diffusion to create and implement a social media campaign aimed at driving consumer traffic to their web site. Our campaign will target consumers across a range of platforms to educate them on the benefits of collecting points for their day-to-day shopping online, and redeeming them for rewards. We will also be integrating traditional media outreach to build wider brand awareness amongst consumers.

ipoints.co.uk was founded in 2000. It is owned by European online marketing specialist Maximiles and counts more than two million members who use the UK portal to collect points and redeem rewards for their day-to-day shopping.

We’re looking forward to working with ipoints.co.uk to drive quantifiable traffic to the site through social media and to building wider brand awareness through traditional media.

Campaign to drive traffic to ipoints.co.uk and build mainstream brand awareness

London, 1 July 2009 – Maximiles, the European online marketing specialist has appointed digital specialists Diffusion PR to create and execute a social media strategy aimed at driving consumer traffic to its ipoints.co.uk online shopping portal. Diffusion will also provide press office support and implement traditional consumer media relations to build greater awareness off the ipoints.co.uk brand, while also raising awareness of Maximiles to the business and marketing trade media.

Founded in 2000, Maximiles is the European online marketing specialist whose consumer-facing sites count over four million members across five European countries. ipoints.co.uk is the UK consumer-facing brand where over two million members regularly collect points for day-to-day shopping with major brands like Argos, M&S, Tesco and Sainsburys and redeem them for major rewards.

The social media campaign will target consumers across a range of platforms to educate them on the benefits of collecting points for their day-to-day shopping online and redeeming them for rewards. The integrated campaign will also target traditional consumer titles and personal finance sections of national newspapers.

Guy Keeling, Managing Director, Maximiles UK comments, “Now, more than ever consumers are wising up to where they can get the best value and rewards for their day-to-day shopping. At ipoints.co.uk we enable our loyal members to collect points while shopping with over a thousand big brands. Diffusion understands how to use social media, traditional media and search to drive greater brand awareness and website traffic and will be a key element of our wider marketing campaign going forward.”

Ivan Ristic, Director, Diffusion adds, “The web has become the starting point for anyone looking to buy anything and a specific blog, forum or social network group could have the potential to drive more traffic and custom to an online retailer than a national newspaper. Together with ipoints.co.uk we are looking forward to implementing an integrated campaign that will drive brand awareness through traditional media and quantifiable traffic from social media.”

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Diffusion MD Daljit Bhurji discusses the European election results. Click here to view

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