Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. Caxton FX CEO Rupert Lee-Browne said: ‘We needed a new agency with a fresh approach that really understood how to reach consumers using both traditional and social media channels.’ The campaign will focus on promoting Caxton FX’s three foreign currency cards: Europe Traveller, Dollar Traveller and Global Traveller. Diffusion will use traditional media to focus on building awareness and advocacy among travel and personal finance sections of national and broadcast media. Read More: Diffusion PR appointed by Caxton FX

Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. Read More: Diffusion PR appointed by Caxton FX

Diffusion has been appointed by Europe’s leading foreign exchange company Caxton FX to raise awareness of foreign currency cards amongst young couples, business professionals, travellers and families. The campaign will focus on educating consumers on how to achieve the best value for money when exchanging their money for a trip abroad, or trying to access additional funds while in another country.

The campaign will focus on promoting Caxton FX’s three foreign currency cards: Europe Traveller, Dollar Traveller, and Global Traveller. It will highlight Caxton FX’s pioneering position in the market, offering no ATM fees for card use abroad, significantly better exchange rates and high level of customer service for which Caxton FX was voted number one choice in Which? magazine’s Travel Report this July, ahead of Travelex, M&S Money and the Post Office.

Diffusion will implement an integrated campaign focusing on traditional and social media. The traditional media campaign will focus on building awareness and advocacy amongst travel and personal finance sections of national and broadcast media.  The social media campaign will engage personal finance and travel bloggers while also developing and building Caxton FX’s social media communities on Facebook and Twitter in the run up to the Christmas travel period and next year’s summer holiday season.

Rupert Lee-Browne, CEO, Caxton FX commented, “For the past decade we have built our reputation on pioneering market leading products and services to help consumers achieve the best value for money and convenience when taking money abroad. We needed a new agency with a fresh approach that really understood how to reach consumers using both traditional and social media.”

Ivan Ristic, co-founder and director, Diffusion added, “The current economic climate has rightly made consumers even more conscious of getting value for money, especially when going abroad. Our campaign across traditional and social media will position Caxton FX Cards as the smart way to take your money abroad. It will encourage holidaymakers to think more carefully about exchanging their currency and avoid the last-minute dash to M&S or the airport bureau de change where so many of us have been stung by shocking exchange rates in the past.”

I love my BlackBerry. I’m also a big fan of using BlackBerry Messenger (BBM) to keep in touch with friends and family around the world. There’s no denying that BlackBerry has moved far away from being a smartphone for the suits to a cult consumer device. If you just search ‘BlackBerry user’ on Google images you’ll see the aspirational image that BlackBerry has worked hard to create with a mass of celebrity advocates – a stark contrast to the cheesy lifestyle and product shots you get when searching for ‘Android’ or even ‘iPhone user.’

So as the dust settles and people clean up the streets across the UK, BlackBerry also has some cleaning up to do. The past week has seen BlackBerry, through the mass popularity of BBM, being flung straight into the heart of the media storm, directly linking it to the UK riots. One BBM message shown to The Guardian called for people to target Oxford Street, loot and attack the police. But is RIM, the makers of BlackBerry smartphones, really to blame for this? Of course not. BBM hasn’t caused the riots – it’s just one of the many forms of technology that people have used to communicate. Yes young people use BlackBerry smartphones but they also use Twitter, SMS and other messaging platforms. But early reports are suggesting that the BlackBerry brand image has already taken a hit as people negatively associate it with the riots and gang culture.

BlackBerry is undoubtedly the most secure mobile platform, so the real challenge for RIM will be to reinforce this message and make sure people don’t misconstrued the sensationalist headlines we’ve seen over the past few days with it being insecure or pinned to crime. When the fingers started to point at RIM, the company was right to issue a statement showing cooperation with the police.  The next step for BlackBerry is to work with both traditional and social media influencers to reinforce the security of the BlackBerry platform to mitigate further brand damage, and effectively monitoring social media forums is a key part of this. BlackBerry will also need to continue to tap in to its range of high profile celebrity and business advocates, from Cheryl Cole to Alan Sugar, so when the media storm dies down, only then will it be positioned away from the gangs involved in the riots and back to the aspirational device it has been.

Thomson Local has appointed Diffusion to develop and implement a social media campaign to help men overcome a fear of household tasks and DIY emergencies. The Man Skills Academy campaign is based on Thomson Local’s findings that 30% of men felt intimidated or confused when phoning tradesmen. Diffusion appointed by Thomson Local

Diffusion has been selected by CNBC to drive a digital campaign to engage international policy makers. The agency will help CNBC in EMEA raise awareness and build engagement for a series of international executive think tanks on the future of global energy policy. Read More

Business news network CNBC has handed Diffusion a brief to highlight its coverage of green energy and sustainable issues. CNBC is readying a series of programmes and events to push its green credentials and coverage. The agency will run a PR campaign to bring together global CEOs, government policy makers, NGOs and academic figures to discuss key sustainability issues. Read More

CNBC in EMEA has appointed Diffusion to help raise awareness and build engagement for a series of international executive think tanks on the future of global energy policy. From alternative fuels, the future of electric vehicles to green taxes, CNBC’s Energy Opportunities will be bringing together major CEOs, government policy makers, NGOs and academic pioneers to discuss how to create a sustainable future.

Energy Opportunities consists of a series of special think tanks, highlights of which will air across the CNBC network, involving high-level international speakers filmed at events taking place in London, China and Singapore. Energy Opportunities will create a global brainstorm to explore the energy options of the future and will culminate in a 60 minute programme on CNBC.  Diffusion will work with CNBC to encourage debate online at the site EnergyOpportunities.tv and on key social media platforms including Twitter and LinkedIn.

The agency will be creating opportunities for the online debate to go on air by engaging prominent environment, energy and sustainable development and CSR commentators on-line.  Diffusion’s brief also includes reaching out to consumers concerned about energy and sustainability issues, encouraging them to visit the Energy Opportunities site where they will have a rare opportunity to share their opinions and suggestions with business and government decision makers.

Marina Kissam, marketing director, EMEA for CNBC commented, “Energy Opportunities brings together industry leaders, key political figures and academic pioneers to debate how we can design a more sustainable future.  This year, we will bring our on-the-ground, on-air, and online initiatives together through social media to get an even greater level of engagement.”

Ivan Ristic, co-founder and director, Diffusion added, “Social media has become a critical vehicle for the relationships between media organisations and their audiences. We are looking forward to working with CNBC to target key stakeholders as well allowing energy-concerned consumers to participate through social media and CNBC’s Energy Opportunities web site.”

As reported by PR Week today, CNBC has appointed Diffusion to help raise awareness and build engagement for a series of international executive think tanks on the future of global energy policy. From alternative fuels, the future of electric vehicles to green taxes, CNBC’s Energy Opportunities will be bringing together major CEOs, government policy makers, NGOs and academic pioneers to discuss how to create a sustainable future.

Energy Opportunities consists of a series of special think tanks, highlights of which will air across the CNBC network, involving high-level international speakers filmed at events taking place in London, China and Singapore. Energy Opportunities will create a global brainstorm to explore the energy options of the future and will culminate in a 60 minute programme on CNBC.  Diffusion will work with CNBC to encourage debate online at the site EnergyOpportunities.tv and on key social media platforms including Twitter and LinkedIn.

We will be creating opportunities for the online debate to go on air by engaging prominent environment, energy and sustainable development and CSR commentators online. Diffusion’s brief also includes reaching out to consumers concerned about energy and sustainability issues, encouraging them to visit the Energy Opportunities site where they will have a rare opportunity to share their opinions and suggestions with business and government decision makers.

Marina Kissam, marketing director, EMEA for CNBC commented, “Energy Opportunities brings together industry leaders, key political figures and academic pioneers to debate how we can design a more sustainable future.  This year, we will bring our on-the-ground, on-air, and online initiatives together through social media to get an even greater level of engagement.”