Campaign to drive traffic to ipoints.co.uk and build mainstream brand awareness

London, 1 July 2009 – Maximiles, the European online marketing specialist has appointed digital specialists Diffusion PR to create and execute a social media strategy aimed at driving consumer traffic to its ipoints.co.uk online shopping portal. Diffusion will also provide press office support and implement traditional consumer media relations to build greater awareness off the ipoints.co.uk brand, while also raising awareness of Maximiles to the business and marketing trade media.

Founded in 2000, Maximiles is the European online marketing specialist whose consumer-facing sites count over four million members across five European countries. ipoints.co.uk is the UK consumer-facing brand where over two million members regularly collect points for day-to-day shopping with major brands like Argos, M&S, Tesco and Sainsburys and redeem them for major rewards.

The social media campaign will target consumers across a range of platforms to educate them on the benefits of collecting points for their day-to-day shopping online and redeeming them for rewards. The integrated campaign will also target traditional consumer titles and personal finance sections of national newspapers.

Guy Keeling, Managing Director, Maximiles UK comments, “Now, more than ever consumers are wising up to where they can get the best value and rewards for their day-to-day shopping. At ipoints.co.uk we enable our loyal members to collect points while shopping with over a thousand big brands. Diffusion understands how to use social media, traditional media and search to drive greater brand awareness and website traffic and will be a key element of our wider marketing campaign going forward.”

Ivan Ristic, Director, Diffusion adds, “The web has become the starting point for anyone looking to buy anything and a specific blog, forum or social network group could have the potential to drive more traffic and custom to an online retailer than a national newspaper. Together with ipoints.co.uk we are looking forward to implementing an integrated campaign that will drive brand awareness through traditional media and quantifiable traffic from social media.”

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Following the G20 protests, the death of Ian Tomlinson and two police officers being caught making controversial comments on Facebook, the Metropolitan Police has been battling a storm of negative publicity. This has been driven and perpetuated in the traditional media by ever more revelations emerging through YouTube and other social media platforms.

The challenge faced by the Met shows that no organisation, whether in the corporate, consumer or public sector is immune from the threats and opportunities posed by social media. When an organisation’s reputation is at risk, not monitoring for threats online – at the very least – will in end up costing more in the long run, with greater investment required to regain lost trust.

You can read my advice on how the Met should combat the recent negative press in this week’s PR Week.

The Met has been hit by a storm of negative online publicity following the death of Ian Tomlinson at the G20 protests. Diffusion director Ivan Ristic said it was ‘quite pressing’ for the Met to improve its social media abilities. Read More

Coverzones, a business insurance comparison and policy management website, has hired digital specialist Diffusion PR.

Coverzones enables small business owners to compare, buy and manage business insurance policies and offers major insurance firms, such as Brit and AIG, access to the small to medium enterprise market.

Diffusion will work to drive traffic to the website and build awareness of the company in the national and small business press.Read More

Campaign to drive brand awareness and small business traffic to Coverzones.com

London, 1 May 2009 – Coverzones, the first online business insurance comparison and policy management site has appointed Diffusion PR to develop and implement an integrated communications campaign across social and traditional media

Coverzones.com lets small business owners compare, buy and manage bespoke business insurance policies online while also offering major insurance firms such as Brit, AIG and Hiscox economic access to the SME market. The Coverzones service is completely impartial.

Diffusion will identify and interact with small business owner communities through social media to drive traffic to Coverzones.com while also implementing an issues-based traditional media campaign to build greater brand awareness in national and small business press.

Steve Sherlock, Chief Marketing Officer, Coverzones comments, “Unlike the personal insurance market which has become normalised over the last decade, the business insurance market has, until now, failed to provide a standardised online policy comparison and management service. We have invested in developing the first, impartial business insurance comparison and policy management site for SMEs and are looking forward to working with Diffusion to get the message out there to small business owners.”

Ivan Ristic, Director, Diffusion adds, “Coverzones provides an extremely useful service for small business owners. We are looking forward to using a range of tactics to engage with online SME communities through social media, while building greater brand awareness of Coverzones in traditional media outlets through and issues-based PR campaign.”