Chelsea Apps Factory has called in Diffusion Mobile as it looks to get more businesses developing their own apps. The company works with clients including CNBC and The Daily Telegraph to develop and market apps that help them reach a wider audience. It is the first time the firm, founded by former MD of the News of the World Mike Anderson, has called in PR support. Read More: Diffusion Mobile appointed by Chelsea Apps Factory

Homewares retailer Dunelm Mill is planning to use social media to raise awareness of the company and its expertise in interior design. Working with Diffusion, Dunelm will create online communities on Facebook and Twitter focused on inspiring consumers to share their home design tips. In addition, there will be a ‘Love it, Like it’ lookbook on Facebook where fans will be able to browse the best user generated design tips. There will also be a series of blogger inspiration events held across the retailer’s 113 stores and at new store openings. Read More: Diffusion PR appointed by Dunelm Mill

Diffusion has been appointed by homeware company Dunelm Mill to develop and implement a social media and blogger engagement strategy across the UK. The agency will use social media including Facebook and Twitter to emphasise Dunelm Mill’s expertise in interior design and reinforce the brand’s ‘commitment to quality products at everyday low prices’. Read more: Diffusion PR appointed by Dunelm Mill

Homewares company Dunelm Mill plans to use social media to put it at the centre of online interest in interior design. The move could bring new attention to a retailer that started life on a Leicester market stall in 1979. The company is to use online communities, Facebook and Twitter to raise awareness of the company, which has 113 stores in the UK. It aims to become a key forum for discussion of interior design tips and has appointed Diffusion PR to develop its social media and blogger engagement strategy. Read More: Diffusion appointed by Dunelm Mill

As reported by PR Week, Diffusion has been appointed by Dunelm Mill, the UK’s largest provider of homewares, to develop and implement the brand’s social media and blogger engagement strategy across the UK. The campaign will use social media including Facebook and Twitter to emphasise Dunelm Mill’s expertise for interior design as well as reinforcing the brand’s commitment to quality products at everyday low prices. The campaign will do this through the central theme of inspiring consumers to make small changes that make a big difference to the look and feel of their home.

We will be creating online communities focused on inspiring consumers to share their home design tips. Through Dunelm Mill’s ‘Love it, Like it’ inspiration look book on the Dunelm Mill Facebook page, fans will be also be able to browse the best user generated design tips.

Diffusion will also develop and implement Dunelm Mill’s blogger relations strategy, developing relationships for Dunelm Mill with key homeware and interior design influencers. The campaign will also help to support Dunelm Mill’s expansion across the UK with a series of blogger inspiration events to be held at store openings in addition to the business’ 113 stores across the UK.

Diffusion has been appointed by Dunelm Mill, the UK’s largest provider of homewares, to develop and implement the brand’s social media and blogger engagement strategy across the UK.

Diffusion will use social media including Facebook and Twitter to emphasise Dunelm Mill’s expertise for interior design as well as reinforcing the brand’s commitment to quality products at everyday low prices. The campaign will do this through the central theme of inspiring consumers to make small changes that make a big difference to the look and feel of their home.

Diffusion will create online communities focused on inspiring consumers to share their home design tips. Through Dunelm Mill’s ‘Love it, Like it’ inspiration look book on Facebook, fans will be also be able to browse the best user generated design tips.

The agency will also develop and implement Dunelm Mill’s blogger relations strategy, developing relationships for Dunelm Mill with key homeware and interior design influencers. The campaign will also help to support Dunelm Mill’s expansion across the UK with a series of blogger inspiration events to be held at store openings in addition to the business’ 113 stores across the UK.

Carole Brown, Marketing Director Dunelm Mill, “We are seeing our customers using social media not just as a way of sharing their store experience but also in discussing the changes they’ve made to their homes using our products, helping others make small changes that make a big difference to the way they feel in their home. Through our work with Diffusion we want to make sure that Dunelm Mill is at the heart of these conversations, helping to inspire our customers on the right design choices they can make for their home.”

Ivan Ristic, co-founder and director, Diffusion added, “Social media has already transformed many retail markets in the UK, in particular fashion, with consumers increasingly sharing their purchases and tips through haul video and also parenting where mums and dads are keen to share their tips. We see huge potential for Dunelm Mill to lead a similar trend in the home interiors market, particularly given the strength of positive sentiment that already exists about the brand in the UK.”

Dunelm Mill, one of the UK’s largest providers of homewares, has appointed Diffusion to develop and implement the brand’s social media and blogger engagement strategy across the UK. Diffusion will use social media to emphasise Dunelm Mill’s expertise in interior design as well as reinforce the brand’s commitment to quality products at low prices as takes on rivals Ikea and Argos. Read More: Diffusion PR appointed by Dunelm Mill

Nearly four million viewers tuned in to watch Jonathan Ross’ return to prime-time TV this month as the controversial host made the migration from BBC to ITV with his new chat show. PR professionals still believe the show’s high-profile time slot will offer invaluable opportunities for their clients. Diffusion’s head of film and entertainment, Laura Pettitt comments. Read More: Laura Pettitt, Diffusion PR comments in PR Week

Diffusion has been appointed by foreign exchange company Caxton FX to raise awareness of its foreign currency offering to young couples, business professionals, travellers and families. The campaign will focus on educating consumers on how to achieve the best value for money when exchanging their money for a trip abroad, or trying to access additional funds while in another country. Read More: Diffusion PR appointed by Caxton FX

As reported by PR Week, Diffusion PR has been appointed by Caxton FX, Europe’s leading foreign exchange company to raise awareness of foreign currency cards amongst young couples, business professionals, travellers and families. The campaign will focus on educating consumers on how to achieve the best value for money when exchanging their money for a trip abroad, or trying to access additional funds while in another country.

The campaign will focus on promoting Caxton FX’s three foreign currency cards: Europe Traveller, Dollar Traveller, and Global Traveller. It will highlight Caxton FX’s pioneering position in the market, offering no ATM fees for card use abroad, significantly better exchange rates and high level of customer service for which Caxton FX was voted number one choice in Which? magazine’s Travel Report this July, ahead of Travelex, M&S Money and the Post Office.

We will be implementing an integrated campaign focusing on traditional and social media. The traditional media campaign will focus on building awareness and advocacy amongst travel and personal finance sections of national and broadcast media.  The social media campaign will engage personal finance and travel bloggers while also developing and building Caxton FX’s social media communities on Facebook and Twitter in the run up to the Christmas travel period and next year’s summer holiday season.

Rupert Lee-Browne, CEO, Caxton FX commented, “For the past decade we have built our reputation on pioneering market leading products and services to help consumers achieve the best value for money and convenience when taking money abroad. We needed a new agency with a fresh approach that really understood how to reach consumers using both traditional and social media.”